For this project I had to create a BBQ sauce company and flavour for a sauce. Then create a logo for the company and packaging for the BBQ sauce which included a box and a label.
Final Work
![](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/fa91fd33-0de5-4190-98eb-4084aa7e7a74_rw_1200.jpg?h=b18efae3c1cfd81eed3bc74c2f3836c5)
Final Mockup
![](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/c977f2fd-1c74-476e-92b5-e0faeef9b2b2_rw_600.jpg?h=d69fb1b111dadc061968838673536fad)
Final Label Design
![](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/51061df9-37c1-464e-aeb9-4d2277a67415_rw_1200.jpg?h=9c97c9cc5af964662a764be7393208fe)
Final Box Design
My Process
I started this project off by sketching out ideas for both the logo and label getting out ideas and making sure they matched up in look and theme.
![Logo Ideas](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/3b8a8f95-2ee2-46ae-b866-b14e252ba699_rw_1920.jpg?h=62e01cc8f2b344f98bd73b49dd4b5d85)
Logo Ideas
![Label Ideas](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/785c6373-f12f-45e9-a2e4-8951d7e4bc37_rw_1920.jpg?h=aa492f174ec00d9d236cb5914a399b76)
Label Ideas
I then moved onto making digital semi-comps of the label, using different ideas from my sketches. I then moved on with the one that worked best and used that to create a box and a more finalized version of the label. I then finalized everything and created the finished versions and mockups.
![Early Rough Digital Idea](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/4cffb1dd-e743-4710-bb5a-afa3690d5cd2_rw_1920.jpg?h=c0ab641bb0a4ca5b887cd6a14eb2361f)
Early Rough Digital Idea
![Early Rough Digital Idea](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/c5e84b15-240b-4c43-82c6-7301514f8537_rw_1920.jpg?h=cd1940bc0d11c0e94526f7c9f4c8bea3)
Early Rough Digital Idea
![Box Semi-comp Before Final](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/39335540-2fe3-44fa-a3b4-e2b209bc9642_rw_1920.jpg?h=5d7c781aed4154a54aed9dc0c41d1ca1)
Box Semi-comp Before Final
![Label Semi-comp Before Final](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/db0526c8-d585-4797-8ca8-9a4fed49bbc4_rw_1920.jpg?h=47a9fce10e1b1b2b9e1774a365d07e6a)