For this project I had to create a brewing company with a logo and a set of three labels for a series of beer fitting the general image and theme of the company and each other.
Final Work
![](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/851c57c9-3ad5-4bd2-9252-2eff486f448e_rw_1200.jpg?h=08ee78b03e01f5ff1ea5dd7732570969)
Final Render
![Back Render](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/b879e278-8878-47fb-9eda-f2253e107a0d_rw_600.jpg?h=f31ff6950424102b7331cfe86f52bdf6)
Back Render
![Bottle Cap Render](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/a37faa84-ccf4-4229-9c6e-2f41b33f5a64_rw_600.jpg?h=6c4555eb52f6a8415ca0f8aa5bd0adca)
Bottle Cap Render
My Process
To start off I went out and sketched out a bunch of ideas for both the logo and the label ideas experimenting with different shapes for the labels.
![Logo Ideas](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/35044f4b-995f-4502-b4ea-01804fd56614_rw_1920.jpg?h=5a6f3c8a71eaaafc1e359ea48db12898)
Logo Ideas
![Label Ideas](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/8a5e37c8-cbe8-4d18-94d1-ebbf0ddedfae_rw_1920.jpg?h=7b42a2605b49a564efb5cc831632bc2c)
Label Ideas
![Label Ideas](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/e9916abc-05f7-4ec6-8bd9-f69d9c993958_rw_1920.jpg?h=06db9a8bde7092e69be851bd03918295)
Label Ideas
I then moved on digitally, from my best ideas I took those and created simple digital versions of them with basic mockups to see the general look.
![Rough Digital Idea](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/16673c17-c4b8-445c-bc66-e4b718101a55_rw_1920.jpg?h=7b446bd67b086785ff4f92cf2e55bee3)
Rough Digital Idea
![Rough Digital Idea](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/5a80d6f9-3b2f-4967-ba60-68b6cba734ae_rw_1920.jpg?h=53513fb23579b56a4fcd6b5dd5e336f3)
Rough Digital Idea
![Rough Digital Idea](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/772ca7f7-2b61-472e-8290-5695b12adecd_rw_1920.jpg?h=719edcf5900a0b12a9ecf1b8996eff4f)
Rough Digital Idea
Then I took my two best of those and expanded upon the ideas to create a set of labels that were more complete including colours. Finally I took my favorite and best idea and edited some smaller details to perfect the design and made a 3D mockup of the completed labels on bottles.
![Semi-comp Label Idea](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/b8f575af-9e3d-4e72-b247-15713b8af9b9_rw_1200.jpg?h=8a77690b20e9e84c56b6fd7a9acf7aed)
Semi-comp Label Idea
![Semi-comp Label Idea](https://cdn.myportfolio.com/459f62b9-b32d-4312-a6cf-9f4689acd955/f0175d3a-92e4-4552-af95-bfe8ad1e33cf_rw_1200.jpg?h=1c262c7b21656c591716f365482fdad5)