For this project I had to create a brewing company with a logo and a set of three labels for a series of beer fitting the general image and theme of the company and each other.
Final Work
Final Render
Back Render
Bottle Cap Render
My Process
To start off I went out and sketched out a bunch of ideas for both the logo and the label ideas experimenting with different shapes for the labels.
Logo Ideas
Label Ideas
Label Ideas
I then moved on digitally, from my best ideas I took those and created simple digital versions of them with basic mockups to see the general look.
Rough Digital Idea
Rough Digital Idea
Rough Digital Idea
Then I took my two best of those and expanded upon the ideas to create a set of labels that were more complete including colours. Finally I took my favorite and best idea and edited some smaller details to perfect the design and made a 3D mockup of the completed labels on bottles.
Semi-comp Label Idea
